bdi elementdir global attribute has special semantics on this element.HTMLElement.The bdi element represents a span of
  text that is to be isolated from its surroundings for the purposes
  of bidirectional text formatting. [BIDI]
The dir global
  attribute defaults to auto on
  this element (it never inherits from the parent element like with
  other elements).
For the purposes of applying the bidirectional algorithm to the
  contents of a bdi element, user agents must treat the
  element as a paragraph-level container.
For the purposes of applying the bidirectional algorithm to the
  paragraph-level container that a bdi element finds
  itself within, the bdi element must be treated like a
  U+FFFC OBJECT REPLACEMENT CHARACTER (in the same manner that an
  image or other inline object is handled).
The requirements on handling the bdi element for the
  bidirectional algorithm may be implemented indirectly through the
  style layer. For example, an HTML+CSS user agent could implement
  these requirements by implementing the CSS 'unicode-bidi' property.
  [CSS]
This element is especially useful when embedding user-generated content with an unknown directionality.
In this example, usernames are shown along with the number of
   posts that the user has submitted. If the bdi element
   were not used, the username of the Arabic user would end up
   confusing the text (the bidirectional algorithm would put the colon
   and the number "3" next to the word "User" rather than next to the
   word "posts").
<ul> <li>User <bdi>jcranmer</bdi>: 12 posts. <li>User <bdi>hober</bdi>: 5 posts. <li>User <bdi>إيان</bdi>: 3 posts. </ul>